Esports Betting Market Size, Growth Analysis 2032

Data analytics has become a decisive technological advancement which transformed the industry. Just like traditional sports betting, esports functions with detailed analytic systems which analyze all aspects of gameplay. The algorithms process information beyond usual statistics, which analyzes both individual player conduct and team tactical habits, along with historical results of matches as well as live decisions players make in-game. Based on the type of streaming platform, the esports market is segmented into Twitch, YouTube and others. According to our estimates, currently, Twitch captures the majority share of the market. The global esports market size is estimated to grow from USD 2.55 billion in the current year to USD 18.85 billion by 2035, at a CAGR of 19.95% during the forecast period, till 2035.

eSports worldwide

The widespread use of streaming platforms like Twitch also made real-time engagement more accessible. Esports betting is the practice of placing wagers on video game matches played by professional players or teams and streamed live. They attract huge audiences who follow and bet on outcomes like match winners, total rounds, or specific in-game events.

Sponsorships and Promotions for Esports Betting in 2021

GRID launched seven years ago with a focus on leveraging official server-sourced data. The company’s efforts have centered on forging partnerships and developing technology to obtain these data streams directly from games. This approach has begun to pay off with recent strategic moves, including expanding their rights portfolio through collaborations such as ESL FACEIT Group and direct agreements with publishers like Riot Games.

• The ESL Pro Tour and DreamHack circuit mirror the continent’s season, with the 2023 IEM Cologne event attracting over 15,000 live spectators and 40 million streamers.
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Additionally, sportsbooks are increasingly using advanced analytics and dynamic odds to enhance the betting experience for basketball audiences. These factors collectively position basketball as a key growth area within the evolving U.S. sports betting ecosystem. A major trend in the industry is the integration of betting features into live sports broadcasts and streaming platforms. Operators are increasingly investing in second-screen experiences, real-time odds integration, and gamified interfaces to attract and retain users during live events.

In Europe, esports enjoys widespread popularity, with countries like Sweden, Denmark, and Germany producing top-tier players and hosting prestigious competitions. Asia Pacific is the propelling force in the 2024 global Esports market with a revenue share of nearly 41% of worldwide revenue. It is fueled by a huge base of gamers, over digitalization, mobile penetration, and high investment in esports infrastructure and tournament organization. Live streaming platforms DouYu and Huya both boast over 90 million monthly active users (QuestMobile, 2024), and Tencent and NetEase both lag behind domestic and international esports game publishing.

Meanwhile, augmented reality trials—undertaken by actors like Starladder—will lead spectator experience refinements. The https://22betofficial.com/ regions covered in this market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. In October 2023, IMG Arena Ltd., a UK-based sports data and technology company acquired Leap Gaming for a disclosed amount. With this acquisition, IMG Arena aims to strengthen its sports betting content portfolio and advance its vision of officializing virtual sports.

Media rights revenue comes from broadcasting deals, licensing agreements, and subscription fees for exclusive access to esports content on television networks, streaming platforms, and digital channels. As the Esports industry moves toward 2034, the intersection of digital platforms, mobile-first competition, AI-powered analysis, and engaged fan participation will be the next growth curve of the industry. Companies and teams that adopt cross-platform play, data-driven insights, diversity, and socially responsible innovation will lead the charge into the future of Esports as a mainstream global entertainment giant. Monetization and online advertising in games are growing at a breakneck pace, with platforms like Twitch, YouTube Gaming, and Huya generating record ad revenues and interactive fan interaction. Banner event prize pools went over USD 60 million in 2023, resulting in the professionalization and growth of player unions and franchised leagues. The coverage extends across market segments by type and application, highlighting KPL with a 34% share and PUBG with 22%, along with dominant demographic groups such as ages 18–25, which account for 41% of global bettors.

Esports is gaining mainstream recognition as a legitimate form of entertainment and competition, leading to significant investments from traditional sports organizations, media companies, and corporate sponsors. Major sports leagues such as the NBA and NFL are establishing esports divisions or partnering with existing esports organizations to capitalize on the growing popularity of competitive gaming. Esports, also known as electronic sports, is a fast-growing sector within the entertainment industry that encompasses organized competitive gaming across various genres, including MOBAs and FPS games. The expansion of this field is fueled by advancements in technology, the popularity of online streaming platforms, and the rising recognition of gaming as a valid competitive activity. Tens of millions go each year for salaries for players, mental health training, video production, marketing, hotels, and practice facilities by professional esports teams like Team Liquid, G2 Esports, and Fnatic.

With a strong track record of working with both established brands and startups, I help organizations optimize strategies, enhance customer experiences, and unlock new growth opportunities. Known for being esports-first, GG.Bet focuses on live odds, high event coverage, and community involvement. Its strong presence during major tournaments has made it a favourite among esports fans. Finally, many regions still lack clear legal frameworks, which creates uncertainty for operators and users, slowing down adoption.

The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry. Broadcasting platforms like Twitch, YouTube Gaming, and Facebook Gaming play a pivotal role in delivering esports content to global audiences, providing live streams, replays, and highlights of esports tournaments and events. These platforms enable fans to engage with their favourite players, teams, and games through live chat, donations, and subscriptions, driving viewer engagement and monetization opportunities.